Meet our team.
Nicole Hoyt, CEO & Founder
Meet Nicole, a seasoned senior marketing leader who has garnered a reputation for driving exceptional growth and impact through her expertise in digital marketing and leadership. With close to 15 years of professional experience, Nicole has worked across various industries, including SaaS, technology, edtech, fintech, and advertising, in startups, marketing agencies, public companies, and consultancies.
After discovering her passion for bringing her marketing and strategic expertise to help small and medium-sized businesses grow, Nicole founded Barrett Marketing Solutions in 2022. She is a visionary, innovator, and catalyst who approaches every marketing initiative with her winning trifecta of skills - data analysis, strategy, and creative storytelling - which she uses to develop customized marketing solutions that help businesses achieve their growth goals.
Nicole's commitment to producing high-quality work is evident in her passion for her craft, and she never settles for anything less. She is known for her positive, motivated, and collaborative approach, which makes her a joy to work with.
Nicole excels at collaborating with clients and their teams to ensure that marketing efforts are integrated throughout the organizations and drive meaningful results. Her well-rounded expertise in product positioning, user acquisition, market research, go-to-market planning, paid media, SEO, data analysis, and branding allows her to create tailored marketing solutions that foster business growth and elevate companies' brands to their fullest potential.
Nicola Goodwin
Nicola Goodwin, a seasoned Creative Director and Designer brings over 12 years of marketing-focused design, branding, and content creation experience to the table. She specializes in purposeful design that encourages action and engagement.
Nicola's portfolio includes work with globally recognized brands such as MIT, Harvard, LSE, Land Rover, Jack Daniel’s, and Macallan, as well as the creation and launch of new brands. Her expertise covers a wide spectrum of mediums, from print and experiential design to web design and digital advertising.
Throughout her career, she has delivered results for a diverse range of organizations, including a large agency, a traditional publisher, a start-up, and a national association, and has served businesses across three continents.
Originally from Cape Town, South Africa, Nicola now resides in Washington, DC. As a Creative Director and Designer, she not only creates appealing designs but also shapes brand narratives that resonate with audiences and drive action. Check out some of Nicola’s previous work here.